Challenge

With minimal PPC presence, client’s paid media foundation had to be built from scratch while trying to outbid established insurance competitors in Greece and simultaneously support a major website revamp and brand refresh launch.

Strategy

Activating a multichannel series of campaigns including Meta (traffic, lead gen, awareness) and YouTube (mastheads, VVC, Demand Gen) with contextual inclusion lists. At the same time make sure that Search and PMax per product secured top auction share. Media was split by product pillars and brand campaigns.