Holiday travel trends 2025: How value-focused travelers will shape Q4 performance
Travelers are spending smarter, booking later, and chasing value. Explore the key holiday travel trends for 2025 - and…
Is your hotel AI-ready? 7 strategies for Generative Engine Optimization (GEO) success
The way travelers discover hotels is changing fast. Today’s guests aren’t just scrolling through OTAs or Googling “best…
Turning insights into action: How hotels are using technology to enhance operations and guest experiences
The hospitality industry is at an exciting turning point. Technology and AI are transforming the guest experience,…
How AI is transforming travel marketing, and how you can use it to stay ahead
AI is already here and is changing how travel brands interact, convert, and add value. Intelligent automation is…
Holiday Travel Trends 2025: cost, comfort, and closer-to-home trips
New Sojern data reveals a key shift: this year’s holidaymakers are staying closer to home, booking later, and placing…
Upper-funnel marketing for travel brands: A complete guide to building awareness and demand
Learn how thoughtful, upper-funnel content can help your brand make a meaningful first impression with travelers.
Boutique marketing woes: Email sounds hard, but it doesn’t have to be.
Email is an incredibly effective channel that hoteliers can use to engage guests, helping them bypass an OTA and book…
New report: State of hospitality tech in 2025
Two converging forces are reshaping today’s hospitality industry: the rapid acceleration of digital transformation and…
What Does Sustainable Tourism Really Look Like? A Call to Action in Honor of World Tourism Day
When we think of sustainable travel, eco-lodges and e-bikes often come to mind. While reducing our carbon footprints…
