CASE STUDY FMCG

F&B Brand

Bringing AdTech specialization to an F&B YouTube campaign

Objective

A well established FMCG brand aimed to further increase brand awareness leveraging video content placements on YouTube. Our team worked with their agency to identify the best ways to leverage Channel Factory’s capabilities for short-term awareness campaigns centred on video content, across a range of their specific product brands The campaigns were a mix of VRC and VVC broken down in three phases at varying timings across the product brands in the period September 2025 to June 2026.

Results

64%

View rate for a 19 day campaign run

64%

Video completion for a 19 day campaign run

Approach

We looked at creating a short-term media plan in three placement targeting pillars across three phases. The targeting pillars relied on Channel Factory’s content mapping to align the videos with premium creator-led content, high-attention food & lifestyle channels through vertical-specific categories via channel suitability scoring, category selection and content-type tagging. Lastly, real-time culinary intent activation to maximise reach and capture intent during real-time recipe and meal planning moments. These were adapted per brand to achieve quality viewership - leading to a precision targeting strategy driving results.

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