Challenge

In a highly competitive market, especially against large international chains and online travel agencies (OTAs), Greek and Cypriot hotels need to operate with a sophisticated, data-driven always on and global approach.

Strategy

Apply Sojern's unique Pay on the Stay (POTS) cooperation model and manage with zero upfront risk to increase direct bookings, leverage of AI and traveler data, run multichannel and automated campaigns and get actionable insights and reporting.