CASE STUDY FINANCE

Investment relations campaign

Driving awareness across niche audience segments with advanced AdTech capabilities

Results

4 M +

Programmatic Display Impressions

59%

CTV View Rate

Objective

A FTSE 25 listed company opted to launch a campaign, that would effectively reach a niche audience segment, in a specific professional hub of a European capital. The objective called for a multi layer strategy with precision targeting at its core, for a short term campaign.

Approach

We developed a strategy that relied on advanced AdTech capabilities to ensure the message landed with the relevant audience. For video content we leveraged Channel Factory’s platform to run CTV placements on YouTube. The platform allowed us to work towards brand safe video placements through custom channel lists that included premium publishers and broadcasters. We introduced custom audience targeting with criteria aligning with the niche audience segment we wanted to engage with and setting location parameters.  Location intelligence was also incorporated into the mix for Programmatic Display advertising. We targeted recurring presence in areas of interest to further strengthen the campaign message for key audiences - reaching the audience that really mattered.

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The leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels—including CTV, DOOH, display, native, audio, email, and more—into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth.