CASE STUDY TRAVEL
Results
79%
View Rate
85%
CTV View Rate
Objective
Marketing Greece’s “Gastronomy” campaign, supported by AEGEAN, aimed to strengthen awareness of Greece as a premium gastronomical destination, creating strong brand affinity and “reason to visit” for potential travelers in three key markets: UK, Germany and Italy. The videos showcase gastronomical experiences from various Greek destinations, as incorporated in the mix that makes up the travel experience for visitors. The aim was to highlight the quality of the video content and ensure it landed with an audience well suited for food & travel content.
Approach
The campaign’s quality content was a focal point of our work, creating a strategy that would enable us to work at both channel and video level. We relied on Channel Factory’s capabilities to ensure the placements would appear in alignment with relevant content and for audiences with interest in food & travel. Meanwhile, we focused on optimal brand suitability, to ensure the viewer would have the opportunity to make the most of the video’s cinematic experience. We also prioritised the CTV experience to highlight the quality of the content so it would result in a premium viewing experience as opposed to yet another “skippable ad”.
Awarded Platinum and Gold for Best International Campaign and Gold for Best Use of Specialised Platforms in the 2026 Travel Marketing Awards
