Mythos Beer needed to reach international tourists while in Greece, a hard-to-target audience through traditional media. The challenge was to isolate tourists from local residents and effectively reach them across key islands during their visit.

Strategy

Using location data, we separated tourists from local mobile network users and delivered targeted programmatic display ads. Focused on Crete, the Dodecanese, Zante, and Corfu, we successfully engaged travelers with tailored display banners.