Thanos Hotels

Full Funnel powered brand performance:scaling organic search and sales impact

Challenge

Aztech Digital
Aztech Digital

With six hotels across Cyprus and Mykonos, Thanos Hotels needed to elevate digital performance in highly competitive markets. The task was to drive brand visibility, boost direct bookings, and establish a scalable PPC ecosystem from scratch.

Strategy

Aztech Digital
Aztech Digital

Implemented a multi-channel approach, combining Google Search and Performance Max (PMax) campaigns with Meta to drive both traffic and sales. A key element of this strategy was the full-funnel activation of YouTube, which was instrumental in building brand lift and accelerating organic search growth.

thanos hotels youtube campaign

Results

Aztech Digital
Aztech Digital

> 40%

relative search lift in organic queries growth

> 147%

increase in social traffic with an average Link Clicks CPC of €0.77

> 45%

audience penetration in the core in-market insurance segments

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The leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels—including CTV, DOOH, display, native, audio, email, and more—into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth.