Ethniki Asfalistiki

Launch and Conquer: How Ethniki Asfalistiki's paid media overcame established competitors and fueled a successful brand refresh

Challenge

Aztech Digital
Aztech Digital

With minimal PPC presence, client’s paid media foundation had to be built from scratch while trying to outbid established insurance competitors in Greece and simultaneously support a major website revamp and brand refresh launch.

Strategy

Aztech Digital
Aztech Digital

Activating a multichannel series of campaigns including Meta (traffic, lead gen, awareness) and YouTube (mastheads, VVC, Demand Gen) with contextual inclusion lists. At the same time make sure that Search and PMax per product secured top auction share. Media was split by product pillars and brand campaigns.

Results

Aztech Digital
Aztech Digital

+45%

audience penetration in the core in-market insurance segments

+42.1%

View Rate in +200 YouTube campaigns

1st

in both branded & generic (home, health) search terms on Google Search

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