CASE STUDY HOSPITALITY
Results
23%
ROAS for Google ecosystem efficiency
42 M
total impressions across channels
2.5 M
total video views
Objective
The objective was to increase direct online hotel bookings and reduce OTA dependency through a unified digital strategy, while maintaining strong brand visibility, consistent guest experience communication, and performance efficiency across all booking touchpoints within a fragmented, high-pressure luxury travel environment.
Approach
We built a full-year, always-on campaign architecture unifying Search, Performance Max, YouTube, Meta and travel-intent AdTech, aligning storytelling, intent capture, retargeting and reputation analyzed signals into one connected experience-to-booking system. A fully integrated digital ecosystem connected brand storytelling, performance media, owned platforms and hospitality AdTech into one continuous guest journey. An always-on, full-funnel activation translated experience-led communication into measurable direct booking growth.
Our work with Thanos Hotels & Resorts was recognised in the Cyprus Marketing Achievement Awards 2025, receiving:
Gold in the Strategy - Sales (1.5) category
Silver Award for Channel - Performance Marketing (2.8)
