In Generic•02/11/2026•1 Minute

Channel Factory launches the Attention Playbook

A playbook shining the spotlight on what actually holds attention

As the attention economy becomes all the more pivotal in the ad industry, Channel Factory’s Attention Playbook looks at:

  • How attention measurement has matured
  • The attention hierarchy and how it is shaped by platform, format and content environment
  • What traps can arise in the buying process

The Attention Playbook draws from Data Atlas, Channel Factory’s proprietary data intelligence platform, to analyze 318 billion impression data points across more than 100,000 campaigns – interrogating where budgets quietly go to waste. 

To learn more about Channel Factory’s solutions – and how to make your budget go 30% further with AI-powered suitable and contextual delivery, contact us here.

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