Thanos Hotels
Full Funnel powered brand performance:scaling organic search and sales impact
Challenge
With six hotels across Cyprus and Mykonos, Thanos Hotels needed to elevate digital performance in highly competitive markets. The task was to drive brand visibility, boost direct bookings, and establish a scalable PPC ecosystem from scratch.
Strategy
Implemented a multi-channel approach, combining Google Search and Performance Max (PMax) campaigns with Meta to drive both traffic and sales. A key element of this strategy was the full-funnel activation of YouTube, which was instrumental in building brand lift and accelerating organic search growth.
Results
> 40%
relative search lift in organic queries growth
> 147%
increase in social traffic with an average Link Clicks CPC of €0.77
> 45%
audience penetration in the core in-market insurance segments
