CASE STUDY HOSPITALITY

Thanos hotels & resorts

Experience-led brand performance driving direct revenue growth

Results

23%

ROAS for Google ecosystem efficiency

42 M

total impressions across channels

67%

YouTube CTV View Rate

Objective

The objective was to increase direct online hotel bookings and reduce OTA dependency through a unified digital  strategy, while maintaining strong brand visibility, consistent guest experience communication, and performance efficiency across all booking touchpoints within a fragmented, high-pressure luxury travel environment.

Approach

We built a full-year, always-on campaign architecture unifying Search, Performance Max, YouTube, Meta and travel-intent AdTech, aligning storytelling, intent capture, retargeting and reputation analyzed  signals into one connected experience-to-booking system. A fully integrated digital  ecosystem connected brand storytelling, performance media, owned platforms and hospitality AdTech into one continuous guest journey. An always-on, full-funnel activation translated experience-led communication into measurable direct booking growth.

Our work with Thanos Hotels & Resorts was recognised in the

Cyprus Marketing Achievement Awards 2025, receiving:

Gold in the Strategy - Sales category

Silver Award for Channel - Performance Marketing

Next Story

Marketing Greece – Gastronomy

Privacy Preference Center

Privacy Preferences

The leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels—including CTV, DOOH, display, native, audio, email, and more—into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth.